CORPORATE IDENTITY

RESEARCH

             

REFERENCE

         

BASIC GRAPHIC

POSTER DESIGN

VISUAL HIERARCHY

Hierarchy is the order in which the human eye perceives what it sees. This order is created by the visual contrast between forms in a field of perception. Objects with highest contrast to their surroundings are recognized first by the human mind. The term visual hierarchy is used most frequently in the discourse of the visual arts fields, notably so within the field of graphic design.

Visual hierarchy is an important concept in the field of graphic design, a field that specializes in visual organization. Designers attempt to control visual hierarchy to guide the eye to information in a specific order for a specific purpose. One could compare visual hierarchy in graphic design to grammatical structure in writing in terms of the importance of each principle to these fields.

Example :

Fluorescent color contrasts highly against most naturally occurring colors. Fluorescent substances achieve this contrast by emitting light. Forms of this type of color are almost always high in visual hierarchy. Tennis balls are fluorescent green for the perceptual ease of players, match officials, and spectators.

Camouflage patterns diminish the contrast between themselves and their surroundings. Camouflage describes a form that mimics the physical characteristics of its environment. These patterns are difficult and sometimes impossible to perceive. Certain animals and military forces have both developed their own camouflaged patterns as mechanisms of defense.

BASIC GRAPHIC

ROLE A GRAPHIC DESIGNER


LOGO
                   

A logo is a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition. Logos are either purely graphic or are composed of the name of the organization.
In the days of hot metal typesetting, a logotype was a uniquely set and arranged typeface or colophon. At the level of mass communication and in common usage a company's logo is today often synonymous with its trademark or brand.


ICON / SYMBOL

ICON
       

Icon designs can be simple, with flat two-dimensional drawing or a black silhouette, or complex, presenting a combination of graphic design elements such as one or more linear and radial color gradients, projected shadows, contour shades, and three-dimensional perspective effects.


SYMBOL

                                                 

Symbols usually refer to the graphic motif and logo to the way the name is written, but in some cases they are difficult to separate/distinguish. When used as graphic representations for organisations, societies, companies, industry, clubs, regions, etc. It has the power to unite and bring about a feeling of identity. Variations of this form of identification can be in form of a flag, a song, a phrase, a saying, a color, a motif, a dress code


WEBSITE
   
             

             

Web graphics in any websites is as significant as the content of the site. An excellent designed graphics can give better and creative ideas to customer of what they are looking for. Web graphics helps designers to enhance the website design by adding colors, visual appeals and helps in providing artistic professional touch to their creativity. The websites that don’t have web graphics don’t appeal to visitors. Successes of web graphics depend upon the effective and efficient placement on the websites. The appropriate placement of graphics not only attracts end-users but also makes website well turned-out.


CORPORATE STATIONERY ( LETTERHEAD / ENVELOP )

Properly implemented, an inviting corporate stationery package can consistently promote your image on a number of important levels. Sire Advertising has crafted eye-catching business cards, letterhead, and mailing envelopes for clients ranging from large corporate entities and nonprofit groups to startup businesses and retail shops.


ADVERTISEMENTS

L

       

Like many graphic design fields, working in advertising takes you far beyond creating designs and page layouts. While a specific job may be to create a print ad for a campaign, this field requires an understanding of marketing, public relations and consumers. Along with the business side, a design in the advertising field will need to know a great deal about print production and preparing works for print in various publications and formats.


BOOK DESIGN

Working in book design can mean several things. For some, it may be creating elaborate book covers and jacket designs from scratch. For others, it may mean hours of detailed-oriented layout work. Designing a book cover means first understanding the nature of the book, and then the audience, and in today’s market, creating something that sells. This work may be done as a freelancer or in-house for a book publisher.

BROCHURES

                             

Print design is becoming quite influential in web design, we have seen more and more websites using big headers, lots of white space and nice font size contrasts. As I am looking for print design references for a brochure I am working on, I decided to select some nice brochures and print design examples to share with you. Also there was a suggestion from a reader for us to feature more print design references.


BILLBOARDS

               

Billboard advertising is not for every company. They are costly, and are hard to track results. For large companies with huge marketing budgets, it is effective to build product recognition. For a smaller company, it is a little harder to justify the cost. Gettingraphic can sit down with you and help you decide if Billboard advertising is beneficial to your brand's growth, and if not, we will make some alternate advertising and marketing recommendations.


PRODUCT PACKAGING

                           

Packaging is the science, art, and technology of enclosing or protecting products for distribution, storage, sale, and use. Packaging also refers to the process of design, evaluation, and production of packages. Packaging can be described as a coordinated system of preparing goods for transport, warehousing, logistics, sale, and end use. Packaging contains, protects, preserves, transports, informs, and sells. In many countries it is fully integrated into government, business, institutional, industrial, and personal use.


POSTER

                       

 We believe a poster, should be simple, impactful and direct to the point.


GREETING CARDS

Perhaps that’s a little unfair, as there are many well-designed cards being produced nowadays, but there is also a lot of rubbish. Commercial cards in Britain seem to consist of those which are thought to be humorous, badly designed traditional cards, and up-market classic cards, usually beautifully designed and constructed. And expensive. Good quality cards can usually be found in museums and art galleries, and there are a large number of charities producing cards which many see as a relatively easy way of both dealing with the problems of sourcing their cards as well as giving to charity. But they are not always well designed and many use inferior quality card which tends to diminish the enjoyment for the recipient.

BASIC GRAPHIC

HISTORICAL MILESTONE AND TYPOGRAPH


a ) GUTENBERG 'S BIBLE

His greatest work, the 42-line bible, is named after the number of lines per column. Printed at the rate of 300 pages per day, each bible in the Gutenberg edition of 200 consisted of over 600 pages bound into two volume sets. When the project was weel into the second year, Fust sued Gutenberg for repayment of the loans, plus interest.
The intention of early printers was to make their was to make their books resemble manuscripts letters as closely as possible. Guterberg based his letterforms on the liturgical scripts of his era, Textura Quadrata, a form of Blackletter .


b ) THE ITALIAN RENAISSANCE INFLUENCE ON MATEL TYPE


   

When the German printing capital, Mainz, was sacked in 1462 many printers fled to new fashioned their work to follow the Renaissance movement and the Humanistic Handwriting influences.

Two German print refuges were Conrad Sweynheym and Conrad Pannartz, (thought to have been associated with Gutenberg's business partner, Schoeffler) who set up the first press in Italy at the Benedictine Monastery of Subiaco. Sweynheim, an engraver, was most likely the punch cutter. His designs were influenced by the calligraphic style of the Italian Humanists - yet still retained influence from the Gothic - hybrid or semi - humanistic form.

By 1467 the pai moved to Rome where, based in the DeMassimi Palace, continued printing with increasingly more Humanistic influences until 1473.


c) TYPOGRAPHY OF THE ITALIAN RENAISSANCE

The typographic book came to Italy from Germany as a manuscript-style book printed with movable types.
Italian printers and scholars rethought type design, page layout, ornaments, illustration, and even the total design of the book.

BASIC GRAPHIC

TASK 1

a ) HISTORY OF GRAPHIC DESIGN

Graphic from Greek are the production of visual statements on some surface , such as a wall , canvas , pottery , computer screen , paper , stone or landscape . It includes everything that relates to creation of signs , charts , logo , graphs , drawing , line art , symbols , geometric and so on . Graphic design is the art of combining text , pictures and ideas .


15, 000 - 10, 000 BC  

The first known visual communication , with pictographs , and symbol in the Lascaux caves in southern France .


3600 BC
 

The Blau Monument the oldest artifact known to combine words and pictures


150 AD

Chinese goverment official Ts'ai Lun credited with inventing paper


1045 AD

Pi Sheng invents movable types , allowing for characters to be individually placed for printing


1276

Printings arrives in Europe with a paper mill in Fabriano Italy


1450

Johann Gensfleisch zum Gutenberg credited with perfecting the system for printing type in books


1460

Albrecht Pfister the first to add illustrations to a printed book


1470

Nicolas Jenson considered one of history greatest typeface designers , sets new standards for Roman type


1530

 

Claude Garamond opens first type foundry , developing and selling fonts to printers


1722
 

First Caslon Old Style font developed , later used for the printing of the Declaration of Independence


1760

 

Industrial Revolutions begins , setting the stage of advances in graphic design production


1796

  

Author Aloys Senefelder develops lithography